Pay-Per-Click (PPC) Advertising
Get seen, get clicked, and drive measurable growth with strategic ad campaigns.
Welcome to the Pay-Per-Click (PPC) Advertising course—your direct path to commanding visibility in today's crowded digital landscape. PPC allows your brand to stand out by targeting users actively searching for your products or services, ensuring your ads reach high-intent audiences when they are most receptive.
In this hands-on module, you'll gain expertise in every aspect of PPC, from fundamental keyword research and campaign structuring to advanced bid optimization, compelling ad writing, and comprehensive performance analytics. You'll work with industry-leading platforms like Google Ads and Bing Ads. By the end of this course, you’ll be fully equipped to create and manage data-driven ad campaigns that consistently deliver leads, drive sales, and achieve strong return on investment (ROI).
What You’ll Learn
This course will empower you to:
  • Keyword Strategy & Campaign Architecture: Select optimal keywords, align ad groups with specific business goals, and structure campaigns for maximum clarity and scalability.
  • Ad Copy & Creative Testing: Write compelling headlines and descriptions, design effective display ads, and run A/B tests to continuously optimize your messaging and visual appeal.
  • Bid Management & Performance Analytics: Master key metrics like CPC, CPA, and ROAS. Implement automated bid strategies and utilize dashboards to track performance, analyze data, and significantly improve campaign ROI.
What’s Included
  • 4.5 hours of engaging audio deep dives and text lesson for campaign setup and optimization.
  • Coaching Session: PPC Unpacked - Your Essential Guide to Ad Campaign Mastery
  • In-depth real-world PPC campaign case studies (covering search, shopping, and display networks).
  • A downloadable study guide and an interactive exercise workbook to apply your learning in real-time.
Who This Course Is For
  • Performance-focused marketers and brand managers aiming for scalable growth.
  • Small business owners and entrepreneurs seeking to build lean, effective acquisition systems.
  • Freelancers, agencies, and creators looking to offer PPC campaign services or enhance their skill set.
  • Anyone eager to master high-ROI advertising with clear metrics and strategic insights.
Requirements
  • No prior PPC experience is required.
  • Basic digital literacy (e.g., navigating ad platforms or spreadsheets) is helpful.
  • A growth mindset and willingness to test and iterate will significantly boost your results.
Certification
Finish strong—earn a Certificate of Completion that validates your ability to plan, execute, and optimize profitable PPC campaigns.
Part of the Mastering Digital Marketing Path
Foundations of Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising
Digital Marketing Analytics
Developing a Digital Marketing Strategy
Case Studies and Real-World Applications
Each module in this path builds expert-level mastery - this one specifically arms you with high-intent, measurable marketing tactics.
Start Winning with PPC
Stop hoping to be discovered - get in front of your ideal customers exactly when they are searching. Build campaigns that convert clicks into customers, on demand.